VANCOUVER, BC,
November 5, 2009 – BMO
Bank of Montreal is ”lacing
up” a sponsorship with the Vancouver Giants Hockey Club
to support junior hockey in Metro Vancouver and promote a great
Canadian family entertainment tradition.
“The Vancouver Giants thrilled fans last year, when they finished
in first place in the Western Hockey League’s BC Division, and
they are off to a great start again this year,” said Rob Serraglio,
Senior Vice-President, BC & Yukon Division, BMO Bank of Montreal. “This
is a golden opportunity to associate the BMO brand with a sport that
people in Vancouver love and with a strong-performing team that is involved
in the community.”
Over each of the past four seasons, the Vancouver Giants have amassed
100 points or greater and have captured four straight BC Division titles
within the Western Hockey League.
BMO is also introducing
its national sponsorship marketing program – BMO
Power of Blue - to Vancouver Giants home games. This customer experience
program features:
- The chance to sit in better seats at each home game when you wave your
BMO debit or credit card.
- Access to BMO MasterCard giveaways.
“I am extremely pleased that a major corporation like BMO Bank
of Montreal, which has been in business in Vancouver since 1887, is supporting
our hockey and community involvement goals,” said Vancouver Giants
President and majority owner, Ron Toigo. “Together, we can help
develop junior hockey in Metro Vancouver and ensure that these young
men have the opportunity to pursue higher achievements, in hockey, school
and life.”
BMO’s association
with the Vancouver Giants is in keeping with its more than ten years
of
involvement with the Canadian Hockey League
through the BMO MasterCard affinity program.
In 2008, BMO contributed more than $55 million in donations and sponsorships
in support of hundreds of organizations across the country. BMO Bank
of Montreal has 116 branches in British Columbia.
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